The gaming industry in India has witnessed explosive growth in recent years, with millions of new players joining mobile and PC gaming communities. According to a KPMG report, India’s online gaming market is expected to surpass $8.6 billion by 2027, driven by affordable smartphones, high-speed internet, and rising interest in esports.

At the center of this surge are Gaming Influencers—content creators who stream games, share tips, and build massive communities across YouTube, Twitch, and social media platforms. These influencers aren’t just entertainers; they shape consumer behavior, influence brand choices, and connect with audiences at a deeper level.

For brands, collaborating with Gaming Influencers has become one of the most effective ways to engage India’s youth. If you’re a business considering influencer marketing, check out Brandly Global’s influencer marketing solutions to learn how your brand can tap into this fast-growing audience.

Why Gaming Influencers Matter in 2025

Gaming has moved beyond a hobby and become a lifestyle. Millions of young Indians tune in daily to watch their favorite streamers for entertainment, gameplay strategies, and product recommendations. Here’s why Gaming Influencers matter more than ever in 2025:

• Trust & Community Building: Audiences trust Gaming Influencers because they interact with them live, creating a sense of personal connection.
• Consumer Impact: From gaming gear to energy drinks, followers often purchase what their favorite influencer recommends.
• Massive Reach: India is the world’s second-largest gaming market by users, with platforms like YouTube Gaming and Twitch witnessing record viewership.

Criteria for Selecting the Top 5 Gaming Influencers

To highlight the best Gaming Influencers in India 2025, we used the following criteria:

• Popularity: Subscriber count and social media following.
• Engagement: Likes, comments, and live stream participation.
• Content Quality: Consistency and relevance to gaming communities.
• Brand Influence: Past collaborations with gaming and lifestyle brands.

Best 5 Gaming Influencers in India (2025 Edition)

1. Naman “MortaL” Mathur

Naman Mathur, better known as MortaL, is one of the most recognized faces in Indian gaming. With millions of YouTube subscribers, he built his reputation through PUBG and BGMI gameplay. MortaL is also a co-founder of Team SouL, one of India’s most successful esports organizations.

• Content Style: Live streams, esports tournaments, casual vlogs.
• Platforms: YouTube, Instagram.
• Brand Collaborations: ASUS ROG, OnePlus, and other tech brands.

MortaL remains a top choice for brands looking to collaborate with Gaming Influencers who command strong loyalty and respect in the gaming community.

2. Animesh “Thug” Agarwal

Animesh Agarwal, popularly known as Thug, is not only a gaming content creator but also a mentor and entrepreneur in esports. He plays a crucial role in shaping India’s competitive gaming ecosystem.

• Content Style: Commentary, esports management, and collaborations.
• Platforms: YouTube, Instagram, Twitter.
• Brand Collaborations: Partnerships with gaming hardware and esports sponsors.

Thug has established himself as both a Gaming Influencer and a thought leader, making him a valuable partner for brands targeting the gaming and esports industry.

3. Payal Gaming (Payal Dhare)

Payal Gaming has become one of the most popular female Gaming Influencers in India. Known for her fun and engaging BGMI live streams, she has successfully built a massive following among young audiences.

• Content Style: Live streams, challenges, and collaborations with other gamers.
• Platforms: YouTube, Instagram.
• Brand Collaborations: Gaming peripherals, lifestyle brands, and online platforms.

Payal represents the growing diversity in Indian gaming and is an inspiration for female gamers across the country.

4. Dynamo Gaming (Aadii Sawant)

With a legacy in PUBG Mobile and BGMI, Dynamo Gaming (Aadii Sawant) is among the most influential figures in India’s gaming scene. Known for his catchphrase “Patt se Headshot”, Dynamo has maintained a loyal fan base for years.

• Content Style: Casual gameplay, competitive matches, and live streams.
• Platforms: YouTube, Facebook Gaming.
• Brand Collaborations: Mobile gaming companies, esports sponsors.

Dynamo’s influence extends beyond gaming into lifestyle and entertainment, making him a versatile Gaming Influencer for brands.

5. Scout (Tanmay Singh)

Tanmay Singh, popularly known as Scout, is a professional esports athlete and among the most followed gaming influencers in India. His aggressive gameplay and leadership in international esports tournaments have earned him global recognition.

• Content Style: High-level gameplay, tutorials, and vlogs.
• Platforms: YouTube, Instagram, Twitch.
• Brand Collaborations: Global esports brands, tech companies, and gaming peripherals.

Scout’s position as both a competitive esports player and a popular influencer makes him an impactful ambassador for gaming campaigns.

How Brands Collaborate with Gaming Influencers

Brands collaborate with Gaming Influencers in multiple ways:

• Sponsored Content: Influencers promote gaming products, tech gadgets, or lifestyle items in their streams.
• Affiliate Marketing: Influencers drive sales using special codes or links.
• Event Sponsorships: Brands back live gaming tournaments and esports events.
• Product Launches: Gaming Influencers often introduce new gadgets, apps, or platforms to their followers.

For example, brands like OnePlus and ASUS ROG have successfully used Gaming Influencers to connect with young audiences. If your brand wants to do the same, Brandly Global’s influencer campaigns can help you reach India’s thriving gaming community.

Future of Gaming Influencers in India

As gaming continues to grow, the role of Gaming Influencers will only get bigger. Some trends to watch in 2025 include:

• Rise of AR/VR Gaming: Influencers creating immersive experiences.
• Esports Sponsorships: More brands tapping into professional tournaments.
• Cross-Platform Expansion: Influencers diversifying across YouTube, Twitch, and Instagram Reels.
• Global Recognition: Indian Gaming Influencers collaborating with international creators.

This makes it clear that brands cannot afford to overlook Gaming Influencers as part of their marketing strategy.

Conclusion

The top 5 Gaming Influencers in India for 2025—MortaL, Thug, Payal Gaming, Dynamo, and Scout—represent the best of India’s gaming talent. Their massive reach, engaging content, and influence on consumer behavior make them essential partners for brands targeting Gen Z and millennial audiences.

If your brand is ready to collaborate with Gaming Influencers, explore Brandly Global’s influencer marketing platform to connect with the right creators and launch impactful campaigns.

FAQs

1. Who are the best Gaming Influencers in India in 2025?
Leading Gaming Influencers in India are MortaL, Thug, Payal Gaming, Dynamo, and Scout.

2. How do Gaming Influencers help brands grow?
They connect brands with young audiences through authentic engagement and trusted recommendations.

3. What platforms do Gaming Influencers use most in India?
YouTube Gaming, Twitch, and Instagram are the most popular platforms.

4. How can brands connect with Gaming Influencers in India?
Brands can collaborate through influencer marketing platforms like Brandly Global.