In order to increase sales during the Diwali festival and to advertise their cashback incentives, we collaborated with tech influencers.

Influencers uploaded a video on their YouTube channels explaining the deals and demonstrating how to apply the cashback offer to their purchases in order to receive additional discounts and maximise their savings. .

We were able to increase brand awareness in the right target group with all the respondents claimed to be willing to consider the Go paisa in future.