The digital world is evolving at lightning speed, and social media has become a powerful platform for creativity, entertainment, and influence. Start by defining your goals, your budget, and who you're trying to reach. For brands and consumers alike, staying updated on the top influencers in India is crucial in 2025.

In this article, we explore the top 10 social media influencers in India, highlighting their rise to fame, follower engagement, and influence on digital trends.

Criteria for Selection

Before we dive into the list, it’s important to understand the criteria used to select these influencers:

• Follower Count – Popularity across Instagram, YouTube, and other platforms.
• Engagement Rate – Engagement metrics, including likes, comments, and shares.
• Content Quality – Creativity, consistency, and originality in content.
• Brand Collaborations – Partnerships with leading brands showcasing their influence.

For brands looking to collaborate with these influencers, platforms like Brandly Global provide an extensive database and tools to identify the right influencer for your campaign.

Top 10 Social Media Influencers in India (2025)

1. Avneet Kaur

Avneet Kaur transitioned from television acting to becoming one of India’s most followed social media influencers. Known for her fashion and lifestyle content, she engages millions of fans with her style tips and creative posts. Her collaborations with fashion brands have made her a trendsetter among Indian youth.
External links: Instagram

2. Bhuvan Bam

Bhuvan Bam, the mastermind of BB Ki Vines, transformed the landscape of comedy on Indian YouTube. Beyond humorous sketches, Bhuvan has ventured into music and acting, maintaining a massive following. His relatable content and versatility make him one of the top influencers in India.
External links: YouTube

3. Prajakta Koli (MostlySane)

Prajakta Koli is known for creating humorous content that connects with audiences while also shedding light on important social issues. From YouTube to mainstream media, she has expanded her influence by addressing important social issues while keeping her content entertaining. Prajakta’s collaborations with global and Indian brands underline her growing impact.
External links: YouTube

4. Ashish Chanchlani

Ashish Chanchlani gained popularity through comedic sketches that resonate with Indian audiences of all ages. His channel enjoys millions of views, and his content has become a go-to source for light-hearted entertainment. Brands often leverage his reach for digital marketing campaigns.
External links: YouTube

5. Jannat Zubair

Jannat Zubair smoothly made the shift from TV stardom to social media success. Her fashion and lifestyle posts have made her one of the most-followed young influencers in India. She regularly partners with brands that appeal to youth culture.
External links: Instagram

6. Faisal Shaikh (Mr. Faisu)

Faisal Shaikh began as a TikTok star and quickly became a social media sensation. His dance, lip-sync, and fashion videos attract millions of viewers, making him a major influencer among young audiences. Faisal’s collaborations with top brands highlight his growing influence.
External links: Instagram

7. Komal Pandey

Komal Pandey is a fashion influencer known for her unique and bold style. Her content motivates and influences a new wave of fashion lovers. She has collaborated with both international and Indian brands, making her a key player in influencer marketing.
External links: Instagram

8. Dolly Singh

Dolly Singh is famous for her comedic sketches and relatable lifestyle content. She engages her audience through humor and real-life storytelling, making her a favorite for brands looking to connect with young consumers.
External links: Instagram

9. Kusha Kapila

Kusha Kapila became popular by creating character-driven comedy content on Instagram and YouTube. Her work in digital entertainment and lifestyle content has made her one of the top influencers in India, especially among urban audiences.
External links: Instagram

10. Anushka Sen

Anushka Sen, once a television actress, has now become a prominent digital influencer. She focuses on travel, fashion, and lifestyle content, engaging a broad audience. Her brand collaborations continue to grow, showcasing her influence across multiple industries.
External links: Instagram

Impact of These Influencers

These top influencers in India are not just content creators—they shape trends, influence purchasing decisions, and provide inspiration to millions. Whether it’s fashion, beauty, lifestyle, or entertainment, their reach extends across social media platforms, making them a valuable asset for brands and advertisers.

How Brands Can Leverage Influencer Marketing

For businesses, collaborating with the right influencer can significantly boost brand awareness and engagement. Here are some tips:

1. Align Values: Ensure your brand’s values match the influencer’s content style.
2. Use Platforms: Tools like Brandly Global help identify influencers suitable for your campaigns.
3. Track Performance: Monitor engagement metrics and ROI for every influencer collaboration.

By strategically partnering with influencers, brands can tap into their vast audiences and create authentic connections with consumers.

Conclusion

The top influencers in India in 2025 have set new benchmarks for creativity, engagement, and influence. From fashion icons to comedy creators, these personalities continue to shape trends and inspire millions. For brands and consumers alike, following these influencers offers valuable insights into the evolving digital landscape.

Explore more influencer marketing strategies and discover potential collaborations on Brandly Global.

FAQs

Q1: Who are the top influencers in India in 2025?
A1: The top influencers in India in 2025 include Avneet Kaur, Bhuvan Bam, Prajakta Koli, Ashish Chanchlani, Jannat Zubair, Faisal Shaikh, Komal Pandey, Dolly Singh, Kusha Kapila, and Anushka Sen.

Q2: How do I find top influencers in India for brand collaborations?
A2: You can use platforms like Brandly Global to discover and collaborate with the top influencers in India.

Q3: What makes an influencer one of the top influencers in India?
A3: Metrics like follower count, engagement rate, content quality, and brand partnerships determine the top influencers in India.

Q4: Which social media platforms do top influencers in India use the most?
A4: Instagram, YouTube, and X (formerly Twitter) are the most popular platforms for top influencers in India.

Q5: Can brands benefit from working with top influencers in India?
A5: Yes, collaborating with top influencers in India can increase brand awareness, engagement, and reach to a targeted audience.