Influencer marketing has evolved into one of the most powerful ways for brands to connect with audiences in India. With traditional ads becoming less effective, consumers increasingly trust creators and influencers who align with their values and interests. This is where an Influencer Marketing Agency plays a crucial role — from identifying the right influencers to managing campaigns, ensuring ROI, and tracking results.

In 2025, the influencer ecosystem in India is bigger than ever, with agencies offering creative, data-driven, and scalable solutions. Choosing the right partner can determine the success of your campaigns. In this blog, we list the 7 best influencer marketing agencies in India in 2025, along with insights on how to select the right one for your business.

How We Selected These Agencies

The agencies featured here have been chosen based on:

• Proven track record and case studies
• Diversity of influencer networks (nano, micro, macro, niche)
• Range of services offered (creative, performance, regional, multi-platform)
• Transparency in reporting and campaign execution
• Reputation within the Indian marketing ecosystem

The list is not ranked in order but highlights some of the most reliable and innovative players in the space.

1. Brandly Global

Brandly Global is a full-service Influencer Marketing Agency with a strong presence in India. Known for blending influencer collaborations with creative amplification, it helps brands connect with the right creators while ensuring impactful content.

• Strengths: End-to-end influencer campaign management, content strategy, and global reach.
• Unique Edge: Seamless integration of influencer campaigns with creative media.
• Ideal For: Brands looking for both strategic planning and measurable outcomes.

2. Grynow

Grynow is one of India’s top influencer marketing companies, offering a massive network of over 300 million influencers globally.

• Strengths: AI-driven influencer matching, strong reporting tools.
• Unique Edge: Data-backed campaign execution at scale.
• Ideal For: Brands aiming for high-volume influencer campaigns across platforms.

3. Chtrbox

Chtrbox has pioneered the Indian influencer marketing industry, with years of experience helping brands tap into regional and niche audiences.

• Strengths: Expertise in regional campaigns and local influencers.
• Unique Edge: Ability to cater to diverse markets, including Tier-2 and Tier-3 cities.
• Ideal For: Brands targeting localized campaigns across India.

4. Influencer. in

Influencer. in is a trusted name in India’s influencer marketing ecosystem.

• Strengths: Wide network of creators across categories.
• Unique Edge: Streamlined processes for campaign execution and delivery.
• Ideal For: Mid to large brands seeking consistent campaign results.

5. Plixxo / Good Creator Co

Part of the Good Creator Co, Plixxo is one of India’s largest influencer communities, especially in beauty and lifestyle niches.

• Strengths: Strong network in fashion, beauty, and skincare verticals.
• Unique Edge: Backed by the Good Glamm Group, integrating commerce and content.
• Ideal For: Beauty, lifestyle, and fashion brands.

6. One Impression (OPA Marketing)

One Impression is a tech-driven influencer marketing platform offering both marketplace and managed services.

• Strengths: Speed of execution and scalability.
• Unique Edge: Hybrid model combining tech with personal campaign support.
• Ideal For: Brands needing quick rollouts with wide influencer access.

7. Influencer Hai

Influencer Hai connects brands with influencers across categories using a database of 50,000+ creators.

• Strengths: Flexible campaign models for small and mid-size businesses.
• Unique Edge: Mix of platform and agency-style services.
• Ideal For: Startups and SMEs seeking affordable influencer campaigns.

How to Choose the Right Influencer Marketing Agency

Selecting the right Influencer Marketing Agency depends on aligning their expertise with your brand’s goals.

• Business Goals: Identify whether you want awareness, engagement, or conversions.
• Niche Expertise: Look for agencies with case studies in your industry.
• Influencer Network: Check diversity in influencer size, region, and platform.
• Transparency: Insist on clear reporting, contracts, and fraud checks.
• Creative Support: Choose an agency that can manage ideation and content, not just influencer selection.
• Scalability: Consider whether the agency can grow with your future needs.

Trends in Influencer Marketing India 2025

• AI-powered influencer discovery is becoming mainstream.
• Short-form video (Reels, Shorts) dominates campaigns.
• Performance-based influencer marketing (CPC, CPA models) is rising.
• Regional creators continue to drive engagement in vernacular languages.
• E-commerce & live commerce integration is gaining popularity.

Tips for Working Smoothly with an Agency

• Share clear campaign goals and KPIs upfront.
• Review influencer lists and content before launch.
• Maintain open communication for quick adjustments.
• Define usage rights and contracts early.
• Ask for a post-campaign review to track learnings.

Conclusion

The right Influencer Marketing Agency can help your brand stand out in India’s crowded digital space. Whether you’re a startup looking for affordable solutions or a large brand seeking global reach, there’s an agency suited to your needs.

If you’re exploring a reliable partner, Brandly Global offers end-to-end influencer marketing solutions that blend creativity, data, and measurable results.

FAQs

1. What is an Influencer Marketing Agency?
An Influencer Marketing Agency is a company that connects brands with social media influencers. They manage the entire campaign process, from selecting influencers and creating strategies to monitoring performance and ensuring ROI.

2. Why should I hire an Influencer Marketing Agency in India?
Hiring an Influencer Marketing Agency in India helps brands access a wide pool of local influencers, manage campaigns efficiently, and achieve better engagement. Agencies also provide data-driven insights and handle contracts, reporting, and performance tracking.

3. How much does an Influencer Marketing Agency charge in India?
Costs vary depending on campaign size, influencer type (nano, micro, macro, celebrity), and deliverables. On average, campaigns managed by an Influencer Marketing Agency in India can range from ₹50,000 for small campaigns to several lakhs for large-scale campaigns.

4. How do I choose the right Influencer Marketing Agency for my brand?
When selecting an Influencer Marketing Agency, consider their niche expertise, influencer network, reporting transparency, creative support, and past client case studies. Always align their strengths with your brand’s marketing goals.

5. Which is the best Influencer Marketing Agency in India in 2025?
There are several top agencies in India, including Brandly Global, Grynow, and Chtrbox. The best Influencer Marketing Agency for you will depend on your brand’s industry, budget, and campaign objectives.