How and why we collect data and covering your choices

BRANDLY GLOBAL is a business which operates globally as part of the GroupM group of companies. In the European Economic Area (EEA) and Switzerland the BRANDLY GLOBAL legal entity responsible for the data that BRANDLY GLOBAL collects is GroupM UK Ltd. Outside of the EEA and Switzerland the responsible legal entity is GroupM LLC

What information is collected and used by BRANDLY GLOBAL?

We collect information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. We do this by using the following:

Cookies

Is a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify you. Sometimes a cookie resides on your device for just the single time you're visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Website.

IP address​

Means Internet protocol address​

Pixel

Is a line of code that sits within our webpages and which we use to record that you have visited a particular page within our website.​

We use some, or all, of this information to improve your website experience by delivering content that you are likely to prefer on future visits. Our lawful basis for this type of processing is that we have a legitimate interest in understanding and improving your experience of our Website.

If you don't agree to us using cookies and the above information, you may prevent their use through your browser settings or you may choose to update your cookie preferences here. By choosing not to accept cookies, certain Website features may not work as we have intended.

Specific Cookie Types used by GroupM

Performance Analytics Tracking.

This type of cookie provides aggregated information about where a user may go on the Website.​

Google Analytics (persistent)

BRANDLY GLOBAL uses Google Analytics to help us analyze how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _utma, _utmb, _utmc, _utmz, _utmv, _utmt.​

Google Analytics (session)​

This cookie may appear as has_js. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties

Collection and Use of Contact Information

There are a few instances where we may collect your name and contact details (such as e-mail address, telephone number and postal address). But, we won't collect this information without consent and never use it in online advertising placement. Examples where you might voluntarily provide your name and contact details include:

Responding to requests

We keep a record of information, including email address and other contact information, solely for responding to a user's request. For example:

If you click on the "contact us" link and submit a question or comment, we will collect your name, e-mail address, and phone number to send you a reply.

By entering your contact information as noted above you are consenting to BRANDLY GLOBAL using that information to contact you regarding your request. This consent is our legal basis for using the information in this way.

BRANDLY GLOBAL is a data controller responsible for your personal data (as this term or similar term is defined by applicable law) when you visit our Website or provide us with contact information.

California

*This section only applies if you are a resident of California under the California Consumer Privacy Act of 2018 ("CCPA") and other California privacy laws (together "California Laws")

Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. To request a list of companies, if any, to which BRANDLY GLOBAL has provided personal information for its own marketing purposes, please email us at [email protected] . Please allow 30 days for a response.

CCPA Personal Information We Collect

The Website collects the following categories of personal information, and the Website has collected the following categories of personal information (i) from its consumers within the last twelve (12) months, (ii) for the following purposes and (iii) from the following sources. In addition, we may share personal information with the below-identified categories of third parties.

Except as otherwise expressly set forth herein, we will not collect additional categories of personal data or use the personal data we collect for materially different, unrelated, or incompatible purposes without providing you notice.

Category of Personal Information

Personal Identifiers

Name, postal address, online identifier, Internet Protocol address, email address.

Purposes for which such information will be used or was collected in the preceding 12 months
To respond to your requests, provide the requested service, market our services to you and provide information about events.

Categories of sources from which personal information will be collected or has been collected in the preceding 12 months​
User completing a web form on the Website(s), registering for one of our events or subscribing to the newsletter​.

Cookie ID/IP address/Browser/Device ID/Location data​

See "cookie" information above.

Internet or other similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application or advertisement.

As used in this CCPA section, "personal information" does not include:

  • Information that is lawfully made available from federal, state or local government records.
  • De-identified or aggregated information
  • Information excluded from the scope of the California Consumer Privacy Act of 2018 ("CCPA"), such as:
  • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and
  • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

Your Right to Know and Access Information

California consumers have the right to request that we disclose to them, for the 12-month period preceding the date of the request, (i) the categories of personal information we have collected about them, (ii) the categories of sources from which personal information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared personal information, and (v) the specific pieces of personal information we hold about them.

Your Right to Request Deletion

You have the right to request that we delete any personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records. However, we may retain information that has been de-identified or aggregated.

  • Furthermore, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) in order to perform certain actions set forth under CCPA, such as detecting security incidents and protecting against illegal activity.
  • In any access or deletion request that you make pursuant to this notice, you should include your full name, e-mail address, and clear instructions regarding changes and/or information you are requesting in sufficient detail that allows us to properly understand, evaluate, and respond to your request. In addition, we ask that you please provide sufficient information to enable us to reasonably verify that you are the person (or an authorized representative of the person) regarding whom we collected the personal information. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
  • In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity (or, in the case of an authorized representative, authority to make the request) and confirm that the personal information relates to you. With respect to any requests to delete your data, once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception under applicable law applies. If we cannot comply (in whole or in part) with a request, the response we provide will also explain the reasons we cannot comply.
  • We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing.

If you use an authorized agent to exercise the right to opt-out, you must provide the authorized agent written permission to do so, and we may deny the request if the authorized agent does not submit proof that it has been authorized by you to act on your behalf.

Note – Subject to applicable law, opting out through this mechanism will not prevent your personal information from being shared with third parties for non-marketing purposes (for example, to process one of your transactions). Further, this opt out mechanism will not prevent the transfer of personal information in connection with a merger, acquisition, bankruptcy or other sale of all or a portion of our assets.

To exercise any of your rights herein, you can contact us using the contact information provided at the bottom of this Privacy Notice. Please remember that any disclosures we provide will only cover the 12-month period preceding our receipt of your request. We will not discriminate against you for exercising any of your rights hereunder!