In a world where social media drives trends and influences purchasing decisions, fashion influencers have taken center stage in defining what’s stylish and aspirational. In India, where fashion is an ever-evolving blend of tradition and modernity, influencers are helping shape new aesthetics for the youth and fashion-conscious audiences alike.

As 2025 unfolds, we're seeing a fresh wave of content creators dominating Instagram, YouTube, and even homegrown platforms like Moj. This blog takes a closer look at the Top Fashion Influencers in India in 2025—creators who are not only popular but are also shaping conversations in fashion and lifestyle.

Why Fashion Influencers Matter in 2025

Fashion influencers aren’t just posting selfies or flaunting OOTDs anymore. They’ve become style guides for millions. Whether it's decoding runway trends, promoting sustainable fashion, or making high-end styles accessible, these influencers are shaping what India wears today.

Brands—both local and international—are heavily investing in influencer marketing. Campaigns in 2025 are increasingly reliant on creators who bring authenticity, niche appeal, and strong audience engagement.

How We Chose These Influencers

To maintain neutrality and relevance, the following criteria were considered:

• Engagement metrics: likes, comments, and follower count
• Visual aesthetic and consistency
• Collaborations with fashion and lifestyle brands
• Platform reach: Instagram, YouTube, Pinterest, etc.
• Impact on fashion discourse in India

Top Fashion Influencers in India 2025

Here’s our curated list of India’s fashion leaders, brought to you by the best influencer marketing company, in no particular order:

1. Komal Pandey

Known for her bold, dramatic styling and cinematic reels, Komal Pandey continues to be a fashion powerhouse. She fuses traditional Indian wear with western silhouettes in a way that feels both dramatic and wearable.

Notable Highlights:

• Featured in global campaigns with L’Oréal and Nykaa
• Reached 2 M+ Instagram followers with high engagement

2. Karron S Dhinggra

A lawyer-turned-menswear influencer, Karron is the go-to name for men seeking refined and trend-conscious fashion tips. His content blends sharp suits, streetwear, and grooming guides.

Notable Highlights:

• Regular collaborations with Raymond, Beardo, and Myntra
• Known for short, value-driven videos on men’s styling

3. Santoshi Shetty

Santoshi is a versatile influencer whose earthy, boho-chic style is complemented by her advocacy for mental health and wellness. Her fashion content stands out with purpose and is firmly rooted in her distinct personal style.

Notable Highlights:

• Recent feature in Vogue India
• Strong Pinterest presence with curated mood boards

4. Masoom Minawala

An internationally known Indian fashion influencer, Masoom has made waves globally with appearances at Paris Fashion Week, Cannes, and Milan. She’s known for promoting Indian designers on international stages.

Notable Highlights:

• Campaigns across the globe showcasing Dior, Louis Vuitton, and Estée Lauder.
• Founder of the #SupportIndianDesigners initiative

5. Sejal Kumar

Sejal blends fashion with lifestyle vlogs, music, and occasional travel content. Her style is casual-chic, often mixing thrift finds with mainstream brands.

Notable Highlights:

• Over 1.5M YouTube subscribers
• A TEDx speaker and frequent guest at college festivals.

6. Aashna Shroff

Elegant and minimal, Aashna’s content is all about neutral tones, luxe fabrics, and makeup crossovers. She offers an aspirational style that feels achievable.

Notable Highlights:

• Brand ambassador for Maybelline India
• Partnered with Swarovski and MAC Cosmetics

7. Usaamah Siddique

Usaamah, the founder of The Dapper Label, is transforming men's fashion with his distinctive blend of minimalism and luxury. His looks often combine Indian and Western styling elements.

Notable Highlights:

• Styled for Bollywood celebrities
• Collaborated with Koovs, UCB, and Fossil

8. Juhi Godambe

Juhi’s urban and festive style has helped her become one of the most recognized fashion bloggers in India. Her looks are relatable yet aspirational.

Notable Highlights:

• Featured in Cosmopolitan and Harper’s Bazaar India
• Co-founder of her fashion brand Arabellaa

9. Siddharth Batra

With androgynous styling and bold wardrobe choices, Siddharth is redefining what men’s fashion looks like in India. He often mixes feminine silhouettes with streetwear.

Notable Highlights:

• Advocate for gender-fluid fashion
• Consistently viral content with his partner Komal Pandey

10. Kritika Khurana (ThatBohoGirl)

Kritika brings together Indian ethnic wear with contemporary cuts, catering to both wedding season fashion and daily styling. She’s popular for her reels showcasing festive looks.

Notable Highlights:

• Partnered with Amazon Fashion and Meesho
• Active speaker on body positivity and self-love

Emerging Influencers to Watch in 2025

Besides the established names, keep an eye on these rising stars:

• Aaliyah Kashyap – Elegant Gen Z styling with a luxury twist
• Roshni Bhatia (@thechiquefactor) – Cost-effective styling with powerful visual storytelling
• Prabh Uppal – Style-savvy fashion influencer and model recognized for a daring, urban-inspired look.

They’re fast gaining traction and collaborating with top-tier brands already.

Tips to Follow and Engage with Fashion Influencers

Want to make the most of following these fashionistas? Here are a few ways:

• Follow those who match your aesthetic or body type
• Use Saves & Collections on Instagram to build your style guide
• Join Live Sessions to ask questions about outfits, dupes, or product links
• Engage through comments—many influencers respond and give extra tips!

Also, remember to approach fashion with your personal comfort and confidence in mind.

Conclusion

Fashion influencers in India are more than just content creators—they are cultural changemakers. As 2025 pushes toward more inclusive, conscious, and expressive fashion, these influencers are leading the charge, often partnering with the best influencer marketing company to amplify their reach and impact.

Whether you’re looking for your next outfit idea or just want to stay updated on fashion trends, this list is your perfect starting point.

Read More:- Influencer Marketing Services to Boost Brand Engagement